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2010 > February > 05 > Ripped. And torn.

Ripped. And torn.

'In. Out. In again. For now.'

This is getting beyond a joke…

Feeling like some dementoid boomerang, Feb 2010 sees me somewhere I didn't expect to be—resurrecting a site which by now should have been thriving.

I've no desire to be other than honest, albeit delivered curtly, so… as Kris has done effectively zip to consolidate & develop things since I withdrew in October, I'm a little more than pissed-off.

What happened? Lots. We stalled the business collaboration, then ended the personal relationship.

Among the collateral damage is the Enterprise Woman project.

Whatever. Too damn good to leave it shelved, I'm back for as long as required to get it on course again—this time more like it should have been all along, rather than what it quickly became.

There'll of course be people changes, and the site structure and tone will be appropriately revised.

Content? B-i-g shift in progress. To be authentic, we'll likely leave the old stuff in place—at least for a month-or-so whilst developing new commercial associations—then wipe it and start over.

So, now we all know, let's get on with it.

Filed by g on February 5 2010

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NOTES > 2010 > February > 05 > Ripped. And torn.

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