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'Get married, bear children, keep house.' Yeah, right.

'It's never too early to start marketing…'

Kinda like Clark K before he gets the tights and starts flying, this site is currently in development. (Web-speak for 'we haven't quite got the idea or the necessary resources together'.)

'So consider this an interim conversation opener…' you're viewing a  hastily-cobbled-together-for-a-fast-buck  work-in-progress version prepared for prospective partners, associates, advertisers and anybody interested in business which is more-human-in-a-good-way.

Clearly some way short of 'I pushed the fire control and ahead of me rockets blazed through the sky', things are being tested, broken, fixed and generally mucked-around with.

November 2009 update: 'Things change.' We're currently taking a break, probably for the whole month. With 144 'report' items, and 141 'magazine' articles, you'll not be short of good stuff to read here.

February 2010 update: Time to get this sorted.

Enterprise Woman?

That's right… another women-business site.

Yawn? Maybe not…

'Helping ladies become more business-savvy.'

If you're already in business, or are thinking about it, what's here'll help you do it better.

An excellent resource for personal & professional development, it's a practical & intelligent solution to the very real problem of 'Just how do I develop a successful business?'.

A swingin' hot-spot of who-and-what's happening?

 Our aim is very simple: To be the go-to place for that stuff. 

That'd be daft, and even if we wanted, likely impossible. The market is too diverse and trying to cover all the angles would require a huge and unworkable site with little personality.

So instead, we're firmly oriented toward those who recognize business doesn't have to be as dull, inauthentic and unethical as it often is—and know that great enterprise is built upon integrity, intelligence and energy.

And of course, you have to have fun doing what you're doing—in a relatively natural and satisfying way which doesn't require working crushing hours just to add zeros to a bank balance.

The mix.

Taking a lead from 'if you don't stand for something, you'll fall for anything', like any good cause we of course have an agenda about which we're a tad bolshy:

This isn't a gender thing.

Good business principle & practice is not sex-class-race dependent.

So, with a firm focus of 'better business', what's here is on merit rather than pandering to market stereotyping.

And in a deliberate decision to be influential rather than popular, we've taken a firm and at-times harsh no-nonsense stance.

Not only, but also.

We consider too much of women-in-business activity is soft-option oriented toward trading among each other, and thereby disadvantages itself by missing a wider & larger market.

Of course that's an outrageously arrogant assertion—the redeeming feature of which is accuracy.

But that's an issue even more contentious than the gender-thing. So, other than say 'rather than simply criticize or sit back and hope for a happy ending, we decided to do something constructive about it' let's not get into it right now.

Make it real.

'Save the sappy stuff for Oprah…' much of what's here has an undeniably robust edge.

To us, what some might think of as stupidity is really panache… enterprise enthusiastically undertaken with total truth-in-the-rawest-form authenticity and a distinctive style which may at times best be considered outrageously unacceptable.

With no other way to say this than to be pretentiously over-the-top, let's do exactly that:

Consider it something that could have come from Ripley & Connor after the slaying was done and they'd settled into quieter lives.

Sure, it may not be 'come with me if you want to live…', but it's definitely pithy business with a hard core and a keen edge.

So, you'll need to get comfy with that or go elsewhere.

Next…

Click around and get comfortable.

Now we're all clear on things, let's get on with it.

'Keep your mind open and suck in the experience…' »

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